PROTON is a Malaysian automotive company and automobile corporation, boasting excellence in automobile design, manufacturing, distribution and sales of PROTON vehicles. In 2017, Geely acquired a 49.9% stake in Proton Holdings Berhad, the parent company of Proton.  ​Geely is an automotive, Fortune 500 company based in China. It was founded in 1986 and has grown to become one of the largest privately-owned automakers in China. Geely produces a wide range of vehicles, including passenger cars, commercial vehicles, and electric vehicles. The company is known for owning VOLVO and Lotus, and its focus on research and development, innovative technologies, and expanding its presence in the global automotive market.  ​Geely and Proton are connected through a strategic partnership and ownership arrangement, with Geely holding a significant stake in Proton. This collaboration has enabled Proton to improve its product offerings and expand its market reach, while Geely has gained a foothold in the Southeast Asian automotive market through its association with Proton. With Geely’s investment and expertise, Proton underwent a revitalization process, which included improving the quality of its vehicles, introducing new models, and leveraging Geely’s technology and platforms. The partnership between Geely and Proton has helped both companies expand their market presence and improve their competitiveness in the automotive industry.